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Alexa had “no profit timeline,” cost Amazon $25 billion in 4 years
(arstechnica.com)
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It could've helped 0 people... because people with the $25 billion want to say "Alexa, do this", instead of sitting on their sofas an reveling on how they sent $60/year to help someone they don't know, out of which 90% went to finance the people helping, not the helped ones.
Consumers didn't themselves have, or pay Amazon, the $25b. Amazon had it.
It wasn't an investment round, Amazon got it from customers. Then, from among the options of:
...Amazon decided that people would give it even more money, if it did the Alexa thing.