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Alexa had “no profit timeline,” cost Amazon $25 billion in 4 years
(arstechnica.com)
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If Amazon started charging for smart-home solutions, they'd essentially be making the case for FOSS solutions like home assistant.
Granted, there will always be a contingent of people who are unwilling to learn how to self-manage that tech, but there are certainly enough people who are willing that they should think twice about heading down that path.