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What Does The Norwegian Meta Behavioral Ads Ban Really Mean?
(www.searchenginejournal.com)
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this post was submitted on 06 Aug 2023
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Technology
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Facebook/Meta has a decades-long history of considering nine-figure fines to be normal business expenses. I doubt they'll care. The only thing that could change this would probably be jail time for the managers who should have been aware of it.
If past behaviour is anything to go by, they'll probably try to make targeted advertising less obvious, then when caught cheating blame it on a simple mistake or a single rogue programmer. This has worked very well so far for most big tech companies.