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Braid: Anniversary Edition has sold so poorly that "the future is uncertain" for Jonathan Blow's company
(www.rockpapershotgun.com)
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I mean, until Chapter 3+4 releases, Deltarune has been free to play.
He's just merchandised the shit out of it and Undertale.
If you can pull it off, successful merchandising is far more lucrative than the original media. A tale as old as consumerism.