The game sells your info apparently... points 4.3 and 15.4 of the privacy policy (age, gender, location, etc to advertisers).

I did not look this up myself, it's just one of the many reviews talking about this that provides this information. Credit to steam user Ilovemyhouse.

Absolutely grabbed it.

I figure they're trying to boost player numbers before the summer sale (later this week).

Game had a very rough launch, and there's some questionable decisions the development team ran with (always online), but hopefully it'll get an offline mode in the future.