To me, the weirdest / funniest example of this is "Superdry".

First of all, the name comes from alcoholic drinks without a residual sweetness. That is a ridiculous name to use for something that's mostly made out of water. But, a lot of food-related words are odd. But, then you apply it to a clothing brand, where "dry" has a different and much more normal meaning. It sounds like it should be a brand of special wet-weather gear.

As for the Japanese-style characters on it, the British founders of the clothing brand collected a lot of random packaging from things in Tokyo, and then slapped mangled versions of it on American-style clothing. Of course, it never sold well in Japan because they actually knew what he random text actually meant. It's like the famous "Engrish" text that you sometimes see people in Asia wearing.

So, people were wearing a premium to wear clothing that had very basic styling, featured huge company logos, and nonsense faux-Japanese characters.

I've never owned a branded piece of clothing in my life aside from a Roots sweatshirt when I was a teenager, when that was a Big Deal, and I don't understand why an adult would.

Are there people who do this???

Pro tip: Most company logos go off easily with precise sanding tools you can get in hardware stores. Coming from someone who's had to buy the perfect pair of shoes (which were also the cheapest) which for some reason had one fugly logo on the back ruining it all. Sadly you can't really return them after, so you can only really do it if you're sure you will keep it, but sometimes that's enough.

EDIT: To clarify - I totally agree with the comic. This isn't an endorsement to buy brand clothing. I'm saying that sometimes you have no other choice, and this is the way to give the company the middle finger while still getting the quality you desire.