Ah edelman, the consultancy bureau who helps countries prop up their image. This shit is about as believable as Qatar getting to host the world cup on merit. Imagine seeing this graph and thinking hmmm all these countries who have authoritarian and oppressive governments must be really good to their citizens, instead of thinking that people who speak out of line get shafted lmao.
It's bought propaganda. It's like being the shitty student in class who pays a hacker to adjust their grades but instead of something a bit believable asks for an A+. Anyways this shit isn't even meant for the outside world, it's just to affirm to their own people that being oppressed is a-OK.