Currency is an adequate incentive.
The data we create is valuable. Privacy is leverage to use against those who want your data - its an incentive to offer currency in exchange for the data you generate.
For example, I wouldn't ordinarily volunteer to let a corporation track me. However, my car insurance company pays me hundreds of dollars annually for the privilege of having a tacking app installed on my phone.
Say you suspect that some type of fungus might cure cancer, so you spend $50 billion checking each of the 144,000 known fungal species. And say you actually find one that works. Too bad! The fungus already existed, so that’s a “discovery”, not an “invention”. You might be able to patent some extract or something, but if you’re charging $100,000 per cure, people will find ways around the patent. Better not to spend that $50 billion in the first place.
This is a critique of for-profit medicine. Its an example of how capitalism stymies innovation.