EDit: Release price at $150 USD, this is a massive rip off.
This has a neat design, but only having the same Atari games all Atari products have been launching with makes it pretty valueless IMO, especially in comparison to other products like the R36S which is only like $40 USD and plays everything up to PS1/N64 easily. It might not have the bells and whistles this one does, but for $40 thats hard to beat. Also the R36S can easily fit in your pocket.