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YouTube's new ad strategy is bound to upset users: YouTube Peak Points utilise Gemini to identify moments where users will be most engaged, so advertisers can place ads at the point. (htxt.co.za)

submitted 3 weeks ago by Pro@programming.dev to c/technology@lemmy.world

307 comments fedilink hide all child comments

This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[–] capybara@lemm.ee 4 points 3 weeks ago

I've met some people who ask why I care so much about not having to see ads. They don't care if there's youtube ads every now and then. At this point they have to care.

[–] BackgrndNoize@lemmy.world 4 points 3 weeks ago

Why can't they just place the ad at the beginning of the video, Spotify gives you X free uninterrupted songs to listen to after listening to 1,2 adds. Why can't they just follow that model

[–] XnxCuX@lemmy.world 4 points 3 weeks ago

Eh this needs to go in fuckai

[–] tooLikeTheNope@lemmy.ml 4 points 3 weeks ago* (last edited 3 weeks ago)

No one will even blink at ads on most engaging moments in Youtube videos, in Pornhub ones tho....

[–] altphoto@lemmy.today 4 points 3 weeks ago (1 children)

Uninstall Gemini! Oh you can't.... Linux phones, this is bullshit!

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[–] AmbiguousProps@lemmy.today 4 points 3 weeks ago (1 children)

Use grayjay.app, they have it for desktop too. No ads, sponsorblock built in, and has multiple platforms in one place.

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[–] Ravenfreak@discuss.online 3 points 3 weeks ago (1 children)

So I'm sure this will just cause more people to use Ublock and other ad blocking services if that one fails. Maybe this will cause more people to look into making their own Peertube instances. But who am I kidding, normies usually don't like hosting communities themselves...

[–] Ilovethebomb@lemm.ee 4 points 3 weeks ago

Maybe this will cause more people to look into making their own Peertube instances. But who am I kidding, normies usually don't like hosting communities themselves...

The "normies" don't even know what that means. I get this platform is full of techy people and out of touch with the typical technology user, but Holy shit this is on a whole different level.

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