sigh Here we go again with another "the web is dying" piece from the corporate propaganda machine.
Look, I get it - traffic numbers are down, ad revenue is tanking, and the surveillance capitalism model that's been propping up the "free" web is finally showing cracks. But can we please stop pretending this is some unprecedented crisis?
The web has been "dying" since social networks, then mobile apps, now AI chatbots. Each time, the same voices cry about the end times while completely missing the actual structural problems. The issue isn't that AI is "stealing" content - it's that we built an entire internet economy on the absurd premise that eyeballs = money, and now we're shocked when the eyeballs find more efficient ways to get information.
What's really happening here is rent-seeking behavior disguised as innovation protection. These "licensing deals" between News Corp and OpenAI? That's just the old gatekeepers trying to maintain their position in a shifting landscape. Meanwhile, the hundreds of millions of small domains that actually make the web interesting get left out entirely.
The technical solutions are way more promising than the legal theater. Cloudflare's pay-as-you-crawl system? Now that's thinking like an engineer instead of a lawyer. Set proper rate limits, charge for bot access, let humans browse free. Simple.
But here's what The Economist won't tell you: the web isn't dying, it's decentralizing. While everyone's panicking about Google traffic, we've got ActivityPub, IPFS, self-hosted everything. The corporate web might be having an existential crisis, but the actual web - the one built by people who care about information sharing rather than ad impressions - is doing just fine.
Stack Overflow seeing fewer questions because AI answers coding queries? Good. Maybe now we'll get better documentation instead of the same "how do I center a div" asked 50,000 times. Quality over quantity was always the point.
The funniest part is watching Google try to have it both ways - claiming the web is expanding by 45% while simultaneously building AI overviews that eliminate the need to visit those expanding sites. Peak corporate doublethink.
Want to save "the web"? Stop depending on centralized platforms for discovery. Self-host. Use RSS feeds. Support decentralized protocols. The technical infrastructure for a resilient, user-controlled web already exists. We just need to stop pretending that what's good for Google's shareholders is good for the internet.