this better be an online game with a swarm of users lol
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Wtf?
Tells me they can't scale their application. No way they would want people to wait there for so long, they want your money
Queuing is one way that companies create the perception of scarcity, this leads to people being willing to pay more or buy without comparing the price, due to their fear of missing out. It can also add an air of exclusivity, where people will pay more for an item to convey a VIP status. I'm certain they choose not to scale the servers, the few lost customers wouldn't be worth the cost when they're able to price gouge the patient. And once all the stores are doing it, what choice is there?
This must work only on some types of people. If I saw this when opening an app, it would be uninstalled immediately
Not only that, but they are also straight up reducing the amount of rewards you get through their system! Payments now yield 2.5% of the cost in equivalent rewards instead of 5%. And you get 5 points on your sign up anniversary instead of 10.
Things used to be way better when it was $1 off your plan for each year you stayed and for each referral. Now it's a fixed discount you use points for once every few months, doubled wait times since they cut the benefits in half.
@NarrativeBear@lemmy.world this is nothing new. Back when the COVID-19 pandemics was at its peak, a state-owned Brazilian bank Caixa Econômica Federal created an app named "Caixa Tem", where people could apply for and receive a governamental aid. The app had a "queue" akin to that one.
It seems more reasonable to me in that circumstance, as it's a temporary scenario, they would have little idea of what demand would be and potentially were not able to scale their profit to cover increased load cost.