this post was submitted on 28 Aug 2025
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New European car registrations of Tesla vehicles totaled 8,837 in July, down 40% year-on-year, according to the European Automobile Manufacturers Association, or ACEA.

BYD recorded 13,503 new registrations in July, up 225% annually.

Elon Musk’s automaker faces a number of challenges in Europe, including intense ongoing competition and reputational damage to the brand.

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[–] fittedsyllabi@lemmy.world 24 points 2 days ago (1 children)

Did he really think Europe would like his Elon Hitler salute?

[–] SaveTheTuaHawk@lemmy.ca 15 points 2 days ago (1 children)

That's only a part of the reason. Europe now has 12 models of EVs at €25,000 that by every measure, are better.

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The article mentions the reputational damage with a half-sentence, but we all know the main reason no one wants to buy a swasticar is. Europeans have quite the attention span, and as long as Elon is associated with Tesla - which is pretty forever - their brand is poison. Not very truthful journalism, this is.

[–] 6stringringer@lemmy.zip 3 points 1 day ago

Something something Forest Gump said what?

[–] Sailor88@lemmy.world 4 points 1 day ago (1 children)

This guy should be sued into oblivion by shareholders.

[–] Tja@programming.dev 1 points 1 day ago

Shares are still irrationally high based on vaporware.

[–] k0e3@lemmy.ca 4 points 1 day ago

What a fucking loser.

[–] illi@sh.itjust.works 11 points 2 days ago (9 children)

Not sure if Chinese EVs are improvement...

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[–] ieatpwns@lemmy.world 10 points 1 day ago

Old and busted vs new hotness

[–] Ziggurat@jlai.lu 8 points 1 day ago (1 children)

I don't get how US stock market pretends China isn't bringing global competitors.

BYD is taking a huge market share on the EV, Temu takes a big market share on e-commerce but both Tesla and Amazon keep growing

[–] OsrsNeedsF2P@lemmy.ml 10 points 1 day ago (5 children)

You can't buy BYD cars in the US. Out of sight, out of mind.

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