Tesla continues to lead in the luxury brand category in the U.S. with a brand loyalty rate of 68 percent, according to the S&P Global Mobility study. This figure is 18.8 points higher than BMW, the second-place brand, and a 1.1 point increase from the previous year. In addition, Tesla is unique in being the only brand that retains more customers than it loses.

Significantly, Tesla has seen a growth in customer base due to migration from Toyota, with an increase of 2.1 points to 5 percent of Toyota customers making the switch year over year.

In another strategic development for Tesla, starting next year, vehicles made by Ford, General Motors, Rivian, and Volvo will have access to Tesla’s Supercharger network of DC fast chargers across the United States and Canada. Initially, this will be facilitated by a CCS1 to NACS adapter, but starting 2025, these manufacturers will integrate the NACS inlet into their vehicles during assembly.