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I wonder if there is a difference in direct buy, vs dealership. Since your only choice is what they have in the lot.

I find it interesting that red seemed to be such an unpopular color throughout the 21st century. I used to drive a 2015 Toyota Corolla in "Barcelona red", and this exact body and color seemed to be very popular in the area. I hardly can go a few hours on the road without seeing two or three copies of my old car. I also find it humorous how unpopular yellow has been historically. I would love a yellow car.

In fact, there is a local construction/home remodel company whose "brand color" is this sort of dead-grass yellow color, something like hex #F6F0C0, and they custom-paint all of their company cars to be that shade, and they stand out pretty clearly against the wasteland of plain-colored, boring cars on the road.

Hypothesis: we're going to see white continue to increase in response to rising temperatures and people getting tired of burning themselves on their cars.

Green went from really popular to... not at all popular.

Cars were invented in 1990.