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Yup, the same thing happened around the idea of “self-care” – it became a way to project an aesthetic, ended up being used as a way to sell people more stuff they don’t need, and now is more about “self-comfort” or pampering.
I joined r/minimalism when it was a young but already established subreddit. The message back then was to ensure what you owned brought some sort of value to your life. It was a bit broad and ambiguous for a reason. We are all unique and there is no one size fits all minimalism.
It quickly turned into a strange mix of ideals. Minimalistic aesthetics such as clean edges and blank walls took over. There was also a competition brewing between those could own the least amount of things. Suddenly you could buy happiness with minimalism. Buy that smooth, round edged minimalistic table and fancy multi-purpose item to show how minimalistic you are. I had to unsubscribe because of how soulless it began to feel.
It feels like capitalism and white washing good intentions can really suck the authenticity out of anything and everything.
this post was submitted on 25 Jun 2023
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