This reminds me of the point system used in The Good Place.
Back in earlier times, buying flowers for your mom was a net positive in your "goodness" points. But nowadays, doing the same action, because of the different new levels of consumption - basically, were the flower farms practicing ethically? was the plastic processed in a safe manner? how much carbon emissions did the shipping and transport of the flowers produce? did you walk/bike to the shop or did you use a car? - results in a net negative.