Or alternatively not taking the mobile operators side - being able to charge £10000 data costs to stream a couple of football matches worth of data shouldn't be allowed.
In what possible way does that price come anywhere close to the costs of the providers in servicing that data?
All the advances in toothcare seems to be around fancier electric brushes or other gadgets, but regardless we've never been able to move away from 'brush for 2 minutes'. I want some fancy device I just bite down on and it zaps my whole mouth clean in 5 seconds.