Anti-user features are a major thing. People are dumb enough with technology you can get away with openly screwing over your "customers". The antifeature in this case is "it's not actually the advertised game, it's a cheap pay to win thing".
Presumably, people download this thinking it's cool, and then end up playing it anyway and whaling for the "developers", who may literally be four people, one of which reskins existing games, while everyone else does sales and marketing.
This is bad. Reminder that there's just ~2000 of them known, though, so it only takes 8 seconds for everyone else to pass their annual emissions collectively.
It's not an excuse to not care about your own impact.