I think it's that, and also that these publications are written for the exact people their language is targeting. So it normalizes the kind of dialogues they're having behind closed doors and helps shape the direction of that dialogue as well.
The Economy is great actually! (For the Wealthy) If we force regulations on the market to make the working class conditions better that will harm the Economy! (For the Wealthy)
Edit: And of course anything about the Economy is infested with neoliberal brainworms
I’m going to disregard whatever a homophobic bigot wants to talk at me about