No, I was responding to your old fashioned views about pricing. Do you see the difference between fair pricing that you mention and fair value ?
The whole point with Fair Value is that the consumer has control. It’s not about fair pricing. It’s about what you get for that price being fair value.
Nowadays a company needs to define its target market and ensure that target market gets fair value. A product can have any price as long as its target market thinks it’s fair value.
We’ve seen some companies innovate and open up new markets that haven't been served before. For example social tariffs that attract consumers who wouldn’t normally subscribe.
It’s not just me saying this. Many commentators and analysts have pointed out that some companies (not just Apple) are taking a rather basic approach and actually removing value. The whole idea with Apple one was to add value but now that seems to be changing. They are retreating to what they know, put up prices without using their business acumen to increase value.
As well as the medical effects, there’s also the realisation (age varies when this happens) that going out in order to get drunk is not a good time.