My first reaction was that this excerpt reminds me of a piece I wrote two years ago called "The Airbnb-ification of the arts", about how artists looking to make a career out of art are forced to cater to an algorithm that favors comfortable predictability over depth or uniqueness. My essay was heavily inspired by Kyle Chayka's famous 2016 essay "Welcome to Airspace".
Jokes on me for not reading the byline because it turns out Kyle wrote the book this excerpt is from! lol good for him. Looking forward to reading it.
I'm curious to know if he has a presence on Mastodon or any other Social Web apps, he's a really great writer I'd like to follow.
Something I think about a lot is how the "hipster" movement in the early 2000s was extremely anti- consumer culture. They were building easy to repair "fixie" bikes instead of driving cars, they were brewing their own beer and buying/mending clothes they bought second hand. They were moving to abandoned factory loft apartments in similarly abandoned urban areas.
Then, the artists living in lofts, making zines and and knitting sweaters got priced out. And now in pop culture the term "hipster" has largely replaced "yuppie" to mean an elitist, snobby, and extremely pro consumer culture sort of person, which is basically the opposite of what the young people in the early 2000s were doing. I'm not a conspiracy theorist but I have to imagine that the big corps saw the movement as a threat, and did an classic rebrand on them, like car companies did with the minivan to sell more SUVs.