Quantum physicist here. Your idea is effectively correct, but the issue lies in generating entanglement at a distance, which is a gargantuan task. You can't start with two qubits (in the current discussion the photons are qubits, holders of quantum information) and simply proclaim them to be entangled over long distances (even centimeters can be considered long in the quantum realm). One of the more promising methods to achieve entanglement at a distance is to create entangled photons locally in your friendly neighborhood lab, and send them on their merry way. Photons are incredibly good at travelling far. When they have reached their destination you are free to do the next complicated part, the 'spooky action at a distance' as you call it ;) I just call it magic.
The two standardized method of sending photons over earthly distances is either a) via air (e.g., lasers, radiowaves or satellite communication) or b) via fibre optics. Since the fibre optics network is so developed across the globe, quantum information engineers would love to tap into that infrastructure - which is the main motivation for the work done in the main article. Here, they proved that the entanglement survives the journey through the optical cable, which was expected (but not a given) for short distances. Entanglement is sensitive business and is lost very easily. 30 km of travel through an optical cable can be considered very, very long based on these premises - but also around the upper limit of what can be achieved without significant advances of quantum repeaters which replaces the functionality of amplifiers in traditional optical fibre networks.
There are still massive hurdles for using optical fibre networks for quantum information transmission. The biggest lies in attenuation, where information is lost as the optical signal traverses the fibre. This is an exponential decay, so the signal is lost very quickly for longer distances. This is also the case for normal fibre communication, but these signals can be amplified using conventional amplifiers (aka repeaters in some fields), which are conveniently placed every 80 km or so in order to boost the signal. In contrast, quantum states can not be amplified in a similar manner and have to rely on quantum repeaters which, well, are more of a theoretical concept at this point in time.
So, while the specialized equipment you refer to is indeed needed at both ends, the real challenge still lies in the quantum repeaters. Fortunately, satellite based communication is not as heavily punished by attenuation and would require fewer repeating steps (as compared to fibres) to transmit a quantum state from one end of the globe to the other. A handful of few repetition steps is a lot less daunting then the several hundreds that would be required for globe-scale quantum transmissions via fibre.