The second half of your post precisely shows how the Cyprus Problem is just demoted to a rhetorical device for people who want a weapon to fight a different battle.
Someone who is actually interested in Cyprus would know that Erdogan is a latecomer to the whole story and that Turkey's interests in Cyprus have been the same even in the hight of pro-western, -secular, -NATO sentiment. To frame it as an Erdogan problem betrays that someone only started "caring" about Cyprus in the last decade.
I think the idea is that the funding might come with conditions to reach a significant % of the audience. E.g. often public broadcasters have a remit of 99% of population coverage with their broadcast technology, while private stations have much lower or no legally obligatory reception target.
I don't think that's a big obstacle in this case though.