The elephant in the room, of course, is that this is literally only a problem in the United States. Everywhere else in the world, folks are totally fine using messaging apps. WhatsApp is pretty popular worldwide, and there are regional favorites too. But, the point is, it’s only in the States that people seem to be against this idea. The answer for why is very much up for debate, but the conversation is, at this point, just getting exhausting.
Can confirm, as a Brit. We probably would have a sardonic explanation for why only people in the States are against using other messengers too...
There's a lot of empirical claims surrounding this topic, and I'm unaware who really has good evidence for them. The Substack guy e.g. is claiming that banning or demonetising would not "solve the problem" – how do we really know? At the very least, you'd think that demonetising helps to some extent, because if it's not profitable to spread certain racist ideas, that's simply less of an incentive. On the other hand, plenty of people on this thread are suggesting it does help address the problem, pointing to Reddit and other cases – but I don't think anyone really has a grip on the empirical relationship between banning/demonetising, shifting ideologues to darker corners of the internet and what impact their ideas ultimately have. And you'd think the relationship wouldn't be straightforward either – there might be some general patterns but it could vary according to so many contingent and contextual factors.