Yeah, I'd argue that the project can be good and not widely used. Do you think that there are projects with real use case and are great open source software and not widely used because its buried under the *s?
It could be a relatively inexpensive way for niche marketing. Especially if the developer has a payment option with the software. Probably a decent way to get the software out in the open for profitability, no?
I know, right? It was very hard for me to grasp the Fediverse when i first heard about it. Now, it seems the protocol is being tapped into from a few different directions, so these new platforms may just be starting to make an appearance.