Lol what? There's no profit/loss calculation between any number of consumers vs a fascist admin more than willing to chop you up and eat your corporate lunch. Their revenue could get cut in half and bending the knee is still the right business choice.
Their business model is selling media, they don't give a shit if they need to write out every minority princess protagonist for a white Jesus. So yeah, kill the scape goat, get some brownie points and wait for the media shit storm to blow over by next month.
For 20+ years it's been (de facto) against the law for the stock market to go down. The only exceptions are pump & dumps to keep the poors out, but otherwise any drop in our glorious free market will be manually corrected by Uncle Sam.