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It's more about how one of the big reasons America is supposed to be great is all the options you have. 40 brands of cereal is worth it all, is it not?
Not to mention the huge variety of great cheeses, wines, beers and deli meats you should be responsible and not waste your money on.
I'd have thought that the emphasis is on the 40 brands vs 3-4 companies. So the theme is partially the illusion of choice but mostly it underlines the inherent problems with current capitalism.
Increasingly your money is being funneled into fewer and fewer hands. While marketing/advertising maintain the illusion of diverse companies with individual character/ethos.
This combination is repeated in some form or other time and again.
The intention here is more variety is more good, but it's a hollow variety because all of the food is owned by like three corps.
You can't protest with your dollar if all of the available food will just end up sending your money to the yacht fund.