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Chick-fil-A is reportedly launching a streaming service for some reason
(www.theverge.com)
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And that’s basically it!
Likely some C-suite person who feels like they are actually an innovator instead of yet another MBA with too much power. To prove it, they're going to start a service that no one will use at a company no one respects so that they can brag about their "greatness" to equally clueless investors.