The right doesn't care about the idea or concept, if they found out that blurting out the meaningless phrase 'Blaguoasrunt' at a loud volume triggered people, they would do it, it would catch on, and people would make merchandise about it.

Regressive communications are the death of meaning, and I do not mean that casually. They take words and abuse them so much that everyone else stops caring about the word, regardless of what it meant before.

The word 'Patriot' is a great example. No one I know would appreciate that title because constant right wing misuse of it has twisted its meaning even in common phrases.