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Valve reminds Steam users they don't actually own a darn thing they buy
(www.gamesradar.com)
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I love how everyone is whaling on steam, the one honest good product that does digital sales, instead of the stupid streaming and online movie sites which this was targeted at.
I guess they were the only ones to make a significant visual change?
No good deed goes unpunished.
No, they're just the only ones doing it pre-emptively:
Probably because they know no one really cares.
I don't think anyone is "whaling on Steam". You can like Steam and also point out that they're complicit in the "you will own nothing and like it" society.