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World of Warcraft adds $90 mount to in game store
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it's selling well too though it's actually 78$. They put Mailbox and Auction House on it which AFAIK the only mount that has both which is incredibly valuable.
If not the fuction I wouldn't mind but because the function is so valuable it's really poor form by Blizzard. I even love the mount and buy it as cosmetic but I'm not supporting this at the state it is currently.
There was a green mount similar to this one they added in BFA for a large sum of gold. But they claimed to dislike how it encouraged so many people to play the market and removed it.
They did not remove it, people still use them all the time and it's available on the "black market" (an NPC that sells normally unavailable things) every so often. The mount was just an enormous gold sink for people with a ton of money.
Create the problem, sell the solution.