indeed, an illustration of how one cannot derive an 'ought' from statements of what 'is' unless one incorporates some sort of conditional framework such as a desired outcome or consequence.

for instance, it can be perhaps framed as an if-then statement: IF one wishes to produce a specific result, THEN a certain action must be taken - but even then, WHY someone might wish to produce that result is still left undefined; and even when a number of those reasons can be listed, the act of actually engaging any of those reasons is still the exclusive domain of a sapient agency perceiving their own emotional state.

In the end, we're all just doing what 'feels right'; the logic, reason, and rationality around it are just there to focus and refine how our emotions resolve.

With a convoluted enough Rube Goldberg Machine of excuses and justifications, ANYTHING can be made to 'feel' like it will achieve the desired effects... just like how any good tool can become a weapon if grossly misused.