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Funko, BrandShield speak out about itch.io takedown
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Is it a legal liability thing to avoid using specific words? It's hard to imagine it being bad PR to "properly" apologize (at least compared to releasing a non-apology apology statement).
Yes, theoretically Itch could sue them for lost revenue. Brandshield should be very afraid of Funko getting sued since getting your client sued can't look good
I would imagine that admitting fault is a bad look when it comes to fighting the lawsuit that inevitably comes after. Hard to claim you're not liable when you've made a statement saying it's your fault.
In USA yes. In Canada we made a law about exempting "sorry" specifically, not even joking lol.