the other big thing is that for most with chronic illnesses, the public isn't looking, nor do they care, if i had the money, i would try anything, but i hardly leave my house and i can't afford to work, so i'll take whatever my insurance covers even if that ininofitself decreases my lifespan and causes me pain, hey actually, you just reminded me of a cure that "the public" doesn't talk much about, when will euthanasia be legal? oh but that also is an abrupt end to a condition that could still be squeezed for profit, do you know your audience?