Fedimigration Organizing

Hey folks, most of you probably have seen me around, I'm coming up on 2 years here and big believer like most of you. With the downfall of FB and Meta I have a lot of family who are genuinely interested in what I described as "A private way for us to share photos and updates, like we used to before FB... you know", and there was genuine positive feedback.

Next I set up friendica, and so far I'm happy, I think it'll do. Solid local sharing and privacy for sharing family specific things - but that's the easy part. The hard part is now how do I convince people to join - and harder - stay.

A lot of my tech friends want to do something similar, I think small family oriented instances like this could be great! However, how do I explain what else there is to offer to family who, let's all be real, do not want to hear an explanation of the fediverse? How can I word it in the most basic of ways without also sounding boring? That's the real kicker. Interested in opinions