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Paramount Plans to “Optimize” Content Spend Around Audience Segments in Rethink of Streaming Strategy
(www.hollywoodreporter.com)
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this post was submitted on 08 Aug 2023
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They seem to think that they have enough other content to keep Star Trek viewers subscribed even if they reduce the Trek coverage in their schedule.
I can’t say we are tempted at all to trade Paramount+ Canada for CTV sci-fi channel, but we have an option most others do not.
We might be seeing the early stages of the strategy with the next SNW - LD gap. Three weeks might be the exact amount of "dead air" that people will tolerate, since it's just shy of one billing cycle.