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Paramount Plans to “Optimize” Content Spend Around Audience Segments in Rethink of Streaming Strategy
(www.hollywoodreporter.com)
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this post was submitted on 08 Aug 2023
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We might be seeing the early stages of the strategy with the next SNW - LD gap. Three weeks might be the exact amount of "dead air" that people will tolerate, since it's just shy of one billing cycle.