for the presentation part, watch standup. watch them construct the story, the path they guide you through, how it all comes together. notice how they lay it out, every syllable, every stutter, how it's all in the service of delivery. planting and harvesting the callbacks. inadvertently, you'll start picking up on techniques and implementing them and you'll notice people hanging on your every word.

as to the actual part converting them over, determine who you're talking to. if people are aware of the issue but are apathetic about implementing change, that presents one set of issues. if they're completely unaware that there's a problem, you're better off changing environments.

I have an easy job, in my roles I implement the privacy aspect for tech-illiterate people from a security standpoint and I have a dictatorial position - they have to listen to me. I also don't have tech debt when I implement their IT strategy, i.e. there's never an issue with an OS or app they love or are used to. all of that is way, way harder when faced with someone who can't imagine life without a $1000 easily breakable/losable/stealable slab of glass with the blue bubble and the tiks and toks and whatnot.

edit: there's this thing https://www.theguardian.com/technology/2025/may/24/what-i-discovered-when-i-asked-amazon-to-tell-me-everything-alexa-had-heard I just saw at HN. this dude having a blissfully ignorant walk down melancholy lane, pondering the details of his decade-long spyware-ridden life, completely oblivious to their most intimate family shit just being out there in the world, for anyone to abuse just so he can be a more effective consumer. reaching those people, although possible, is such a tremendous effort I don't think it's worth it.