this post was submitted on 11 Jun 2025
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I've had the first four books in the study at my mom's house since I was a kid. My nephew and nieces will read them. We have the box set of DVDs from forever ago. Same deal. I wouldn't consider myself a die-hard fan. I still don't understand why die-hard fans could still be spending so much money on the franchise. Did they add to the books?
The short answer is it's not books. It's mostly licencing deals in the form of video games and merchandise... However HBO is about to put forward a new series that JKR will have executive control and an executive sized pay check for.
It's the "well it already exists and licencing deals are already paid, might as well watch it/play it/own it" that keeps the whole engine rolling on. Every time there's a little bit of advocacy to disengage from the fandom it is always spun as "too late" or focuses on the books or death of the author... But all that's really required is ambivalence.
Inevitably the new HP thing will come out and whether or not trans people mention anything people will drag up the controversy, use the reminder to brigade the spaces trans people connect online, try and goad their trans coworker for a commentary and set off yet another flurry of right wing backlash that makes elevating the franchise a patriotic duty to "stick it to the moralizing trans people to show them who is boss". All of this causes more cultural pressure on a population already underwater with being chased out of the public sphere but it will be framed as a just retaliation for a perceived slight.
It's a song and dance that will continue ad infinitum as long as it's profitable because appearantly nostalgia is worth turning a blind eye to the where the money goes.