95

Japanese gamers have continued to embrace the PC as a platform at staggering rates, jumping up 43% from 131.3 billion yen to 189.2 billion yen in 2022. That's a total size of about $1.3 billion US. The data comes from the latest report by Kadokawa ASCII Research Laboratories, an industry think tank which compiles yearly material about the performance of the gaming industry in Japan and abroad.

For comparison various analysts peg growth rates in the US PC Gaming market at between 1-2% in 2022, on a market of something like $9-10 billion, as growth stabilizes following a boom during the pandemic. The global gaming market as a whole actually shrunk in 2022—for the same reason.

A post-pandemic drop that, it should be noted, didn't slow down Japanese PC gaming much at all. It's another year of data proving that though conventional wisdom once said PC Gaming in Japan was niche, it ain't niche anymore. Japanese gamers are joining the rest of Asia demographically, where PC gaming is by far the largest segment of the hardcore or hobby gaming market. (Mobile gaming, of course, outstrips everything else everywhere.)

you are viewing a single comment's thread
view the rest of the comments
[-] Monomate@lemm.ee 5 points 1 year ago

I expect the growing availability of portable PC gaming systems to further boost this growth. It's known the japanese public is very biased towards portable gaming devices, which is why the Nintendo Switch dominates by market share.

[-] stopthatgirl7@kbin.social 4 points 1 year ago

I’ve started seeing the ROG Ally and, in bigger stores both it and the Steam Deck, in electronic stores over here recently.

[-] HidingCat@kbin.social 2 points 1 year ago

Think Valve only recently partnered with a distributor for East Asia, so the Steam Decks are slowly showing up in Japan and South Korea. Asus of course has a good distribution network, so generally where they're strong you'll see Allys. I still can't get a Steam Deck in a store, but can get an Ally (and probably the Legion Go).

[-] Aurenkin@sh.itjust.works 3 points 1 year ago

Had my steam deck in Taiwan for quite a while but I don't know if it's on store shelves here.

[-] stopthatgirl7@kbin.social 1 points 1 year ago

I’ve seen them in Edion, an electronics chain, in Japan, and they seem to have a partnership of some kind with them - the first time you could do a hands-on anywhere in Japan was at an Edion in Osaka, and that’s where I’ve seen the physically on sale recently (as in, only in the last month or two). The only person I know with one ordered it online.

[-] HidingCat@kbin.social 1 points 1 year ago

Yea, think Komodo is working with Edion for in-store sales. Saw an announcement somewhere when I was reading about Steam Deck sales in Asia (which sadly, just three countries in East Asia).

this post was submitted on 03 Sep 2023
95 points (97.0% liked)

Games

16745 readers
742 users here now

Video game news oriented community. No NanoUFO is not a bot :)

Posts.

  1. News oriented content (general reviews, previews or retrospectives allowed).
  2. Broad discussion posts (preferably not only about a specific game).
  3. No humor/memes etc..
  4. No affiliate links
  5. No advertising.
  6. No clickbait, editorialized, sensational titles. State the game in question in the title. No all caps.
  7. No self promotion.
  8. No duplicate posts, newer post will be deleted unless there is more discussion in one of the posts.
  9. No politics.

Comments.

  1. No personal attacks.
  2. Obey instance rules.
  3. No low effort comments(one or two words, emoji etc..)
  4. Please use spoiler tags for spoilers.

My goal is just to have a community where people can go and see what new game news is out for the day and comment on it.

Other communities:

Beehaw.org gaming

Lemmy.ml gaming

lemmy.ca pcgaming

founded 1 year ago
MODERATORS