Memes

It did, as a light-hearted joke comparing Xi and Obama walking side by side with a resembling image of Tiger and Pooh. Of course, westerners then proceeded to take it and turn it into their own distortion and elaborate some story about how China is banning Winnie the Pooh and that is why painting a chinese man yellow with photoshop is a sign of resistance against a government on the other side of the globe and totally not racist.

It resembles a lot the same thing that happened with that image that floated the internet around a few years ago of Putin photoshoped as a stereotypically and comically flamboyant homosexual man, which is totally not homophobic even if the punchline is "he's gay" because you can always make it up that the image is banned somewhere and thus is a sign of resistance and contains no reactionary sentiment behind.