Gaming

With regards to taletells implimentation of it, I found it pretty badly done. IE namely they used it for choice based story games... but I felt them pretty damn weak in that area. (in the sense that 99.9% of the story is pretty set in stone, and usually based on the most common choice, you go back and do the opposite, and everything plays out pretty much identically except maybe one or 2 one liners will change).

IE I remember the walking dead... Kenny was a mostly cool guy, who was always in conflict with a hot head old man, obviously the natural way most people play is to take kenny's side in the conflicts. In the end the hothead leaves you for dead and kenny saves you.

then replaying it... basically with constantly taking hotheads side, being a jerk to kenny at every juncture along the way. so you get the alternate ending, where hothead punches you out, and kenny saves you... but adds in the comment "even if you are an asshole". while rescuing you.

and honestly the episodes just branch that further in story, largely they clearly didn't have the resources to make a wide ever branching story that you think it is... so you just get little bits that all merge back into the same path overall.