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Apple's new iPhone 15 is an underwhelming 'slap in the face,' say disappointed fans
(www.businessinsider.com)
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this post was submitted on 15 Sep 2023
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This year's new phones are for people that last bought a phone in 2020 or earlier. If the average user is on a three year upgrade cycle (what the data shows as I recall) then you'd expect roughly 1/3 of people to upgrade every year.
This is better for Apple, as it keeps their revenue more spread out instead of heavily concentrated in year one of a three year cycle.
This is better for consumers, as it means new features and upgrades are constantly being made. If they want to upgrade early they can, and they'll get new features even if it's only been two years.
This is also better for both Apple and consumers because there's more opportunities to course-correct or respond to feedback over issues. If Apple only released a phone every other or every three years, it'd take that much longer for the switch to USB-C.
Just because a new product is launched does not mean you need to buy it. Nvidia released a new GPU last year, but I didn't buy it even though it's newer than what I currently have. Arguing that new phones shouldn't come out each year is like arguing that new cars shouldn't come out each year. It makes no sense.
I fall squarely into that 3-year cycle. My old iPhone 12 Pro, which is—as others would very plainly say—still pretty capable, is liable to go to my mother. My husband’s will go to one of the nieces or nephews.
For me, this “slap in the face” upgrade is shaping up to be a pretty substantial upgrade. And, I’m good with spending my money on that.
Im going from a 11 to a 15 pro. Good jump for me
I’m in the same boat. Will be replacing my 12 Pro, which will go to my wife, hers to my kid. We get about 10 years out of each phone, by using them like this. The improvements I get for upgrading only after three years are very significant!
Fully agree. It’s like people have no impulse control, and feel like they need to have the shiny new gadget, then cry when it’s not radically different from last year’s model. I’m still on my 11 pro, was holding off for the arrival of USB C, but it’s still working perfectly, so I might just upgrade in 1-2 years.