I imagine it would be like owning all the watermelons in the world. Life would be grand until one day you find out there’s a cheaper and more delicious fruit that would grow anywhere there’s is land for it. Sure you could use your watermelon money to convert the entire business over to this new marvel but wouldn’t it just be easier to use your massive funds to suppress and destroy this new dangerous fruit until the world forgets about it? Besides you’ve already invested heavily in watermelons, it would just be bad business sense to let them go to waste. You might as well cash all your stock out before the inevitable collapse in the market for them. One could never keep the truth suppressed for long but might as well make as money as you can before the cat’s out of the bag.