260
submitted 1 year ago* (last edited 1 year ago) by ch00f@lemmy.world to c/asklemmy@lemmy.world

Everyone knows the tale of Brand X getting bought out by some faceless global conglomerate and going to shit, but does the opposite ever happen?

you are viewing a single comment's thread
view the rest of the comments
[-] EdgeOfToday@lemm.ee 66 points 1 year ago* (last edited 1 year ago)

First thing that comes to mind is Lamborghini which would not exist today if it were not acquired. It was on the verge of bankruptcy and ended up getting passed around a few times before being acquired by Volkswagen/Audi. I think the general consensus is that access to Audi's technology brought some sophistication in the form of AWD, traction and stability control, and a bump in quality and reliability. I know they only make obscenely expensive cars that few people ever get to enjoy, but they were able to maintain a headquarters and factory in Italy with a few thousand employees which would have definitely shut down without the acquisition.

Edit: On the topic of cars, another example would be Red Bull Racing which originated as a small F1 team started in the 90s. It was bought by Ford and rebranded to Jaguar F1. Ford didn't have much success with it, so they sold the whole team to Red Bull for $1. Red Bull went on to dominate from 2010 to 2013 and again from 2021 to present day.

[-] Ilovethebomb@lemmy.ml 5 points 1 year ago

What was Red Bull racing originally called?

[-] jonne@infosec.pub 21 points 1 year ago

Stewart Grand Prix (Jackie Stewart's old team), then Jaguar, then Red Bull racing (or a variation thereof).

https://en.m.wikipedia.org/wiki/Red_Bull_Racing

Most teams have a longer list of previous names.

[-] Ilovethebomb@lemmy.ml 3 points 1 year ago

Cool, I didn't realize teams got taken over in that way, I thought it was a whole new team.

[-] fakeman_pretendname@feddit.uk 7 points 1 year ago

It's quite fun tracing some of them back - especially the frontrunners which grew put of backmarkers (though often you find the backmarkers were themselves frontrunners 20 years earlie)r.

For example, Tyrrell were world champions with Jackie Stewart in the 70s, but by the mid 1990s, they were pootling around at the back of the field with Ukyo Katayama.

Tyrrell became British American Racing, which became Honda Racing, which became Braun GP, which became Mercedes, who up until Red Bull's current dominance, were doing pretty well :)

[-] jonne@infosec.pub 5 points 1 year ago

It's hard to start a new team from scratch, and there's pretty much always some team that's struggling at the back, so usually it's done this way. Andretti is trying to start one from scratch tho.

[-] sleep_deprived@lemmy.world 2 points 1 year ago

IIRC Stewart Grand Prix and then Jaguar Squad. Not an F1 guy though so could definitely be wrong.

this post was submitted on 30 Sep 2023
260 points (96.1% liked)

Ask Lemmy

26753 readers
1493 users here now

A Fediverse community for open-ended, thought provoking questions

Please don't post about US Politics. If you need to do this, try !politicaldiscussion@lemmy.world


Rules: (interactive)


1) Be nice and; have funDoxxing, trolling, sealioning, racism, and toxicity are not welcomed in AskLemmy. Remember what your mother said: if you can't say something nice, don't say anything at all. In addition, the site-wide Lemmy.world terms of service also apply here. Please familiarize yourself with them


2) All posts must end with a '?'This is sort of like Jeopardy. Please phrase all post titles in the form of a proper question ending with ?


3) No spamPlease do not flood the community with nonsense. Actual suspected spammers will be banned on site. No astroturfing.


4) NSFW is okay, within reasonJust remember to tag posts with either a content warning or a [NSFW] tag. Overtly sexual posts are not allowed, please direct them to either !asklemmyafterdark@lemmy.world or !asklemmynsfw@lemmynsfw.com. NSFW comments should be restricted to posts tagged [NSFW].


5) This is not a support community.
It is not a place for 'how do I?', type questions. If you have any questions regarding the site itself or would like to report a community, please direct them to Lemmy.world Support or email info@lemmy.world. For other questions check our partnered communities list, or use the search function.


Reminder: The terms of service apply here too.

Partnered Communities:

Tech Support

No Stupid Questions

You Should Know

Reddit

Jokes

Ask Ouija


Logo design credit goes to: tubbadu


founded 1 year ago
MODERATORS