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Only time will tell, of course, but I can think of very few times this has happened- my one example being Dr Bronner's Soap Company, and if I'm wrong about that please tell me so I can stop using it as an example. Most of the time, chasing profits leads to ultimately sacrificing the very people who's backs you built your business on at the altar of the Almighty Dollar. I hope I'm wrong about Wren but for some reason I doubt it.
I've actually never heard of this! It looks interesting; do you find it cleans well?
I'm basically in the same boat; I was curious if I was just being too cynical or not. I currently give the money that I'd (reasonably) give to Wren to The Conservation Fund (and I'm pretty happy with that decision overall) but I wanted to challenge my perspective a bit... and see if there's some knowledge ninja that could school me about "the benefits of Public Benefit Corporations" (or the lack there of) :)
Ive used Bronner's exclusively for years, even brush my teeth with it. It's amazing. But it's soap, not detergent, so it's probably different than what you're used to. When I wash my clothes with it, for instance, I run a quarter cup of vinegar in the fabric softener spot to eliminate the soap residue.
If you were I, I'd keep giving to the Conservation Fund. But I'm also going to watch this thread, maybe we'll both be surprised.