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Instagram’s Threads surpasses 100 million users
(www.theverge.com)
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this post was submitted on 11 Jul 2023
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Technology
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@HughJanus Then that checkbox will appear one morning then.
Either way, it will almost certainly use Meta's existing ad platform. They won't create a separate one for Threads.
It will most likely be opt out.
And given how Elon has scared off many big advertisers, as long as Zuck maintains a decent number of MAUs, then I foresee Meta quickly gaining more revenue than Twitter.