Something doesn't add up.

The author insists their friends aren't novices, that they've owned multiple consoles, built their own PCs, and regularly search for new games to play. This heavily implies that they're used to using an online store such as the Microsoft Store, PlayStation Store, Nintendo eShop, or Steam.

Now with that in mind, re-read this quote from the article:

Now he needed to install the game. He had already purchased it online but couldn’t find it in his headset.
Fix: I told him to find the Store search and pull up the game and click the install button.

This was a quote about "Friend 1", who had supposedly owned multiple VR headsets before the Quest 2.

Sorry, but I don't buy that. How can you have so much experience with these types of platforms and not know how to install a game? It's not as if the way the Quest does it is unintuitive because the solution the author provided has literally been the standard for installing apps on your phone for as long as phone apps have existed.