1054
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
this post was submitted on 11 Jul 2023
1054 points (99.3% liked)
Games
31809 readers
1959 users here now
Welcome to the largest gaming community on Lemmy! Discussion for all kinds of games. Video games, tabletop games, card games etc.
Weekly Threads:
Rules:
-
Submissions have to be related to games
-
No bigotry or harassment, be civil
-
No excessive self-promotion
-
Stay on-topic; no memes, funny videos, giveaways, reposts, or low-effort posts
-
Mark Spoilers and NSFW
-
No linking to piracy
More information about the community rules can be found here.
founded 1 year ago
MODERATORS
If ad companies would be paid according to customer conversion rate instead of how many ads they spam everywhere, it would collapse within a financial quarter.
Thinking that people support a brand or product that constantly annoys them is next-level stupid, but it's their main strategy. Google's conversion rate is less than 4% and instead of realizing that spamming trillions of ads on every site is causing that abysmal rate, they double down and get off to bigger "reach".
Also, Google lied to customers of their TrueView ads and just presented people muted autoplay ads instead. Here's an analysis about that.
https://adalytics.io/blog/invalid-google-video-partner-trueview-ads
tl;dr the only one benefitting from ads is Google.